Wednesday, 29 November 2017

GREMLINS tee-shirt with re-release cinema ticket

Well, when you make a pig's ear of globally renowned IP like Superman and Batman, might as well give up on new movies and recycle past glories, right?

Smartest move Warner have done in a while is announcing a 2017 cash-in limited re-release of Joe Dante's classic Gremlins, the cinema release featuring a director feature as a straight promo for a new Blu-ray release!

I'd go see it myself, except for the seeming US only strategy - tad short sighted methinks. But then I got food, bright light and water after midnight sometime back ...

Wednesday, 15 November 2017


If you're presenting a rundown of the target audience for your own slasher production you need to get into details such as:
  • a specific age range + gender/s for both primary + secondary target audience
  • justified through specific references to media language links to existing films
  • including representations (uses and gratifications theory)
  • a moodboard (or 2: 1 for each gender or 1 each for primary/secondary)
  • BBFC/MPAA (+/or others) age rating
  • test the familiarity of your target audience with the genre, and get some sense of whether there's likelihood some would watch yours
  • the historic and recent box office record of the genre
  • typical box office, and some comparison with other genres to put this in clear context 
  • production and distribution companies with a particular record in the genre
  • directors and actors strongly linked to the genre (and therefore with a niche fanbase)
  • the role + prominence of franchises in the genre
  • specific consideration of remakes, reboots, reimaginings, prequels, sequels
  • monetising back catalogue through editionalising DVDs and boxsets (Childs Play a good recent example)
  • typical budgets, and some comparison with other genres to put this in clear context (stars, CGI, IP, sets, extras all being significant factors in higher budgets) 
  • use of websites + social media by production and distribution companies for marketing
  • fandom: fan-sites and social media, as well as UGC on YouTube etc
Some simple searches...
She's written some great analysis on Scream fan communities online (google)
A fantastic book on the narrative structure and audience (using box office analysis) of the slasher (google)
I was looking for hits from the Guardian box office columns (could try it without Gant, others write this too...), and found some prominent links to my own blog - which are rather useful! (google)
I knew he'd written relevant material, having read it ... so widened the search to horror (bear in mind that slasher is a sub-genre and also has multiple alternative names eg slice and dice, stalk and slash) ... and saw lots of useful hits... (google)
Getting into the nitty gritty, homing in on the details of a single franchise. I figured I'd likely find US, world box office for each movie and franchise averages and budgets ... and I did! (google)

Tuesday, 17 October 2017


Back from the dead: is the slasher movie set to make a killing?

Thursday, 28 September 2017

AUDIENCE BOX OFFICE Stephen King remake 3rd biggest horror hit

This is a great case study to explore for getting to grips with how producers and distributors set out to target a wide audience (sometimes it's very niche, but not in this case).

Consider elements that might appeal to an underage audience (young characters: U+G identification); the usual core teen-20-something (15-24 with likelihood of some younger is common); mature adults - old school King fans or of the original movie; both genders... Consider how the King brand, It as a franchise, clown iconography, teasing costume design (and the moody lighting was also part of this, denoting a serious tone) through social media ... great case study!

Kingsman: The Golden Circle spies an opportunity at the UK box office – and grabs It

Dropping 53% in its third frame, the Stephen King adaptation It added another £2.85m at the weekend, taking the 17-day tally to £26.5m. That’s the highest ever gross for a horror film in the UK, unless you – perversely – count the supernatural Twilight franchise. It is the 11th-biggest hit of 2017 in the UK, behind Beauty and the Beast, Dunkirk, Despicable Me 3, Guardians of the Galaxy Vol 2, Spider-Man: Homecoming, La La Land, Fast & Furious 8, Sing, The Boss Baby and The Lego Batman Movie. It should overtake at least half of those titles by the end of its run. The film covers events in the first half of King’s book and a sequel, covering events occurring 27 years later, has been announced for September 2019.

Tuesday, 12 September 2017

BOX OFFICE It breaks genre record

Stephen King's It breaks highest-grossing horror record at the US box office

Tuesday, 15 August 2017

1974 slasher should get genre credit not Halloween

The point in this article is well made and well illustrated in the embedded video - if you choose to watch it be aware it features 18-rated scenes of gore.

Peeping Tom and Psycho also need referencing in any slasher history, as does Last House on the Left and Texas Chainsaw Massacre.

Friday, 4 August 2017

Kindergarten horror Chucky and clowns dominating 2017 releases

Scary toddlers and super creeps – helicopter parenting and the rise of 'kindergarten horror'

Wednesday, 19 July 2017

CONVERGENCE UGC Slasher classics as comic books

Sunday, 7 May 2017

Blumhouse Rules of horror in 2017

Get political and have great scares: the new rules of horror movies

Monday, 20 March 2017

The scream queen directors

The female directors bringing new blood to horror films

Monday, 6 March 2017

Blumhouse $5m Indie picked up by Universal is 2017 hit

Logan is a box office mutant while Get Out stays in and Moonlight shines

Saturday, 11 February 2017

Halloween rebooted again but Friday dropped

Scare tactics: can David Gordon Green bring the slasher flick back to life?